Lost Planet Story Mash-up

What What What!?!?! Did you just say 40 ma ma ma million dollars to get Lost Planet out?, and 20 million was for ads?

http://members.forbes.com/global/2007/0212/022.html?partner=yahoomag

Beaumont's marketing prowess has already pushed Lost Planet to near-blockbuster status: Capcom shipped 1 million copies before the game went on sale Jan. 12. A game that sells 3 million units globally is generally considered a smash hit. Capcom has spent $20 million developing the game and will spend another $20 million promoting it. In the past that ratio tilted heavily toward development. Lost Planet anchors Capcom's quest to capture share in North America and Europe, which account for 80% of the world's $16.3 billion game market.

More via Forbes....

I love that last sentence.. Japan who?.

Meanwhile the picture is from Joystiq.com's Lost Planet Photochop contest. Enjoy.